What i need to think about when doing my flat plan

Now i'd choose my main photo i planned on using i am going to a flat plan of the text i think i could used on my cover, when doing this i need to think about :-

• The writting needs possitive connations
• It needs to seems as though the magazine has in readers best interest in heart (could possibly have revision tips)
• Does the school come across as a interesting but serious place of learning
• Does this help attracked the readers (pupils and parents)